When your nonprofit needs a marketing or PR communications piece, your team and your designer all need to be on the same page. Whether you’re creating a print brochure, user guide, website, or fundraising mailer, you should always use a Creative Brief. The benefits are many, but it will ultimately keep your project from going off the tracks and avoid out-of scope costs.
Marking up a layout using the Adobe Acrobat Comments Tools is the fastest and clearest way to communicate changes. It saves time (for both you and the designer) and there will be fewer errors – streamlining your budget.
Black Graphics did a superb job of taking The Highlands Coalition's request for help in creating a brochure from a vague concept to creating a beautiful and powerful tool…. We needed a brochure that succinctly told our story, primarily to legislators, to help us achieve the goal. Did our brochure work? You bet it did! Thank you Black Graphics for playing an instrumental roll in helping us get the Highlands Conservation Act passed by Congress and passed into law.
RICHARD WHITEFORD, OUTREACH COORDINATOR HIGHLANDS COALITION
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