LOGO

Challenge: Sierra Watch needed a low cost identity which would be adaptable to uses from brochures to bumper stickers.

Solution: We developed a tricolor interchangeable brand system. The colors encompassed the spectrum of the Sierras – sky, water, earth, plants and animals – but each logo is only printed in two colors, reducing the printing costs. This system Emanates energy and allows Sierra Watch more variety than a traditionally branded color system.