LOGO

Challenge: The series was new and entering an already-crowded classical music scene in San Francisco. It needed to appeal to a well-healed, older audience but of course be distinctive and fresh.

Solution: Black Graphics developed the calligraphic logo for the series, and the music-inspired graphical treatment for the brochure covers.

The inaugural season was a resounding success, enabling the series to not only continue in subsequent years, but to flourish.

Target audience: General public