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CLINIC LEADERSHIP INSTITUTE LOGO & BRANDED COLLATERAL
Project: The Clinic Leadership Institute is an initiative of Blue Shield of California Foundation for a new course at UCSF to help develop our future clinical health care leaders. The logo and collateral look needed to be simply and bold in line with BSCF branding.
Solution: The symbol a graphical depiction of a nexus embodies the ideas of coming together, and by echoing a star shape, it evokes quality, leadership and the future.
Target audience: Lowermid level clinic management employees, other clinic staff (e.g., the executive directors), other foundations and stakeholder groups
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