CLINIC LEADERSHIP INSTITUTE LOGO & BRANDED COLLATERAL

Project: The Clinic Leadership Institute is an initiative of Blue Shield of California Foundation to develop a program at UCSF to help train our future clinical health care leaders. The logo and collateral look needed to be simple and bold – and in line with BSCF branding.

Solution: The symbol – a graphical depiction of a nexus – embodies the idea of coming together. By echoing a star shape, it evokes quality, leadership and the future.

Target audience: Lower–mid-level clinic management employees, other clinic staff (including the executive directors), other foundations and stakeholder groups.