CLINIC LEADERSHIP INSTITUTE LOGO & BRANDED COLLATERAL

Project: The Clinic Leadership Institute is an initiative of Blue Shield of California Foundation for a new course at UCSF to help develop our future clinical health care leaders. The logo and collateral look needed to be simply and bold – in line with BSCF branding.

Solution: The symbol – a graphical depiction of a nexus – embodies the ideas of coming together, and by echoing a star shape, it evokes quality, leadership and the future.

Target audience: Lower–mid level clinic management employees, other clinic staff (e.g., the executive directors), other foundations and stakeholder groups