About: How We Work
The effectiveness of any business or organization depends on getting the message across. Good communication is not an accident but a well thought out strategy. It’s not just about being heard above the din but about clear information exchange. Bad communications materials can not only mean that your message is not heard but can reflect badly upon your organization.
Black Graphics will work with you to find the best approach for your message. Built into our process is a research stage – the product of which is a Creative Brief. This document is the foundation upon which the project will build. We feel that this document (with its preceeding research) is so important that we continue the work only after the client agrees with everything and has signed off on it.
And clients have indicated that this process has helped them understand their organizations and goals much better (and highlighted areas which were not as defined as they could have been), which makes for better strategies on all their future projects and plans.